Go Deeper with AI
Build Your Business AI Team
In-Depth Academy, presented by In-depth Productions at The Creative Exchange
About the Class
An In-Depth Academy hands-on class with Carl Bassfield Jr.
Set up ChatGPT and Grok Bots to write in your voice, handle your email, calendar and social media,
and run more of your business while you approve what matters.
Class Details
Date and time: Saturday, January 23, 2027 · 10:00 AM to 12:00 PM
Doors: 9:30 AM for Wi-Fi and login help
Location: The Creative Exchange, 123 South Main Street, Blackstone, VA 23824
Price: $119 per seat plus Virginia sales tax, paid in full at booking
Seats: Limited to 12 so everybody gets hands-on help
⚠️ Ignore the time on your slot.
When you book, each seat shows as its own time slot (10:00, 10:05…) only so we can count seats.
Everyone arrives at 10:00 AM (doors 9:30). Pick any open slot; it's your seat, not your arrival time.
Description
Let me be real with you. I'm a photographer and videographer. I'm not a tech guy.
But the business side was eating up the time I should've been spending creating. So I built a team.
Today I run about ten AI assistants. They draft my emails in my voice, keep my calendar straight, prep my quotes,
plan my social media, follow up with clients, and send me a wrap-up twice a day. And nothing goes out without my OK.
In this class I'm going to show you exactly how I did it,
and then we're going to build yours, together, in the room.
This isn't a lecture. You bring your laptop or phone and you follow me step by step.
You'll walk out with your own AI assistant already set up, already sounding like you,
and a plan to build out the rest of your team.
Whether you run a salon, a church, a construction company, a nonprofit or a side hustle,
if you've got more to do than hours in the day, this class is for you. No tech background needed.
Let's go deeper.
What you'll learn
- How AI actually works for a business: the difference between a chat, an assistant and a team of bots, and when to use ChatGPT vs. Grok Bots.
- How to write prompts that work, using a simple four-part formula that turns generic answers into useful ones.
- How to make AI sound like YOU: we'll build your personal Voice & Brand Profile so your emails, posts and replies sound like you wrote them.
- How to build your AI team: create your first bot, give it a job, your knowledge and your rules, and schedule it to work on its own.
- How to connect your accounts safely: email, calendar, social media and even your bank (read-only), with approval gates so nothing gets sent, posted, booked or paid without you.
- How to take it further: a blueprint and a 7-day/30-day plan to grow your team for business and everyday life.
What you'll leave with
- Your own Voice & Brand Profile, saved and loaded into ChatGPT and Grok Bot
- Your first working bot with a real task done and a routine scheduled
- At least one account connected safely in draft-only mode
- A printed, branded cheat sheet with checklists, a starter prompt library, a bot-team blueprint, safety rules and a getting-started plan
What to bring (required)
- A laptop (best) or smartphone, fully charged, plus your charger. A device is mandatory. This is a follow-along class. Without one, you'll only be watching.
- Your logins: a ChatGPT account and a Grok Bot account created before class (I'll email you simple steps after you book), plus your email password.
- Your phone for login codes (two-factor authentication).
- Three things you've written: a customer email, a social post and a caption or text, with private client details removed.
- One task that eats your week. We'll hand it to your new assistant.
Who this is for
Business owners, solo operators, side hustlers, nonprofit and church leaders, and busy professionals.
Beginners welcome. If you already use ChatGPT, you'll go a lot deeper.
Meet your instructor
Carl Bassfield Jr. is the founder of In-Depth Academy, the owner and lead photographer and videographer
of In-depth Productions in Blackstone, Virginia, and the founder of The Creative Exchange.
He runs his own business with a team of AI assistants every day, and he teaches what actually works, not hype.
📲 GET THE GROK BOT APP (before class)
iPhone: https://apps.apple.com/us/app/grok-bot/id6794501026
Android: https://play.google.com/store/apps/details?id=ai.x.grok.bot
Optional: building your own bots in class takes a paid Grok Bot plan,
so pick one before class if you want to do the hands-on part.
If you just want to follow along, you don't need a plan.
Policies
All sales are final. Payment is due in full at booking and is non-refundable.
No rescheduling by attendees. Seats can't be moved to another date or class.
Can't make it? Send someone in your place.
A paid seat can be used by another person, as long as you let Carl know their name before class starts
(reply to your confirmation email or call (434) 247-0204).
If we cancel, you're covered.
If In-depth Productions cancels or postpones the class for any reason (including weather or low enrollment),
you'll choose a full refund or a seat at the rescheduled class.
By booking, you agree to the Class Registration Terms, which you'll sign during checkout.
FAQ
Do I need a tech background?
No tech background is needed; beginners are welcome.
When should I arrive?
Everyone arrives at 10:00 AM.
Doors open at 9:30 AM for Wi-Fi and login help; the displayed booking slot is only for counting seats.
What should I bring?
Bring a fully charged laptop or smartphone and charger, your account logins,
your phone for login codes, three writing samples with private client details removed,
and one task that eats your week.
Can I reschedule or send someone else?
Seats cannot be rescheduled, but you may send a substitute if you tell Carl their name before class begins.
What if the class is canceled or postponed?
You can choose a full refund or a seat at the rescheduled class.
Want 1-on-1 help after class?
Some people want more time on their own business. You can book a private coaching session with me, in person at The Creative Exchange or on a video call, to keep building or to get unstuck.
Contact
Carl Bassfield Jr. · (434) 247-0204 · indepthproductions434@gmail.com · www.indepthproductions.work
© 2027 In-Depth Academy, a program of In-depth Productions. All rights reserved.
Presented by In-depth Productions
